Self-assessment
B-BBEE Marketing, Advertising and Communication Sector Code Self-Assessment
13 yes/no questions on the B-BBEE Marketing, Advertising and Communication Sector Code: whether it applies to you, your size category, proof of your level, the scorecard elements, and the requirements specific to the sector. You get a score for each area and a list of gaps with what to do about each one.
1. Does the sector code apply, and where do you fit?
One marketing-industry source reports that the B-BBEE Sector Code for the Marketing, Advertising and Communications (MAC) industry was gazetted on 1 April 2016, following the MAC Transformation Charter gazetted in 2008 (Government Gazette 31371). It is described as covering advertising, public relations and communication across media, including digital. We could not read the gazette, so treat the details as reported.
1. Have you checked that your business falls inside the scope of the Marketing, Advertising and Communication Sector Code, and recorded the answer?
(B-BBEE Act s9, sector code scope)
2. Do you know your size category (exempted micro enterprise, qualifying small enterprise or generic enterprise) under this sector code?
No MAC-specific revenue bands were found. The generic bands (EME up to R10 million, QSE R10 to R50 million) come from a secondary source and are not confirmed for this code. Check the gazetted code. (Sector code, size thresholds)
3. Do you hold the right proof of your level, either a verification certificate from an accredited agency or, where this sector code allows it, a sworn affidavit?
(Sector code, verification)
2. The scorecard elements
Answer Not applicable for any element your size category is not measured on.
1. Do you know the black ownership of your business and can you prove it from your share register and agreements?
(Sector code, Ownership)
2. Do you track black people and black women at board, executive and management levels against the sector code's targets?
(Sector code, Management Control)
3. Do you spend on skills development for black people, and keep proof of the spend and the training?
(Sector code, Skills Development)
4. Do you buy from, and develop, black-owned and small suppliers, and track the spend and the support you give?
(Sector code, Enterprise and Supplier Development)
5. Do you make socio-economic contributions that benefit black people and keep proof?
(Sector code, Socio-Economic Development)
3. Marketing, Advertising and Communication sector requirements
These are the items the sources describe for this sector. Check the gazetted code for the full list of elements and targets.
1. Have you checked whether most of your income comes from marketing, advertising or communication work, which decides whether the MAC code applies?
One source says the code's higher ownership target applies to firms earning more than half their profit from the sector. That figure could not be confirmed. (MAC Sector Code, application)
2. Do you know the ownership target the MAC code sets for your size category, and compare your ownership with it?
(MAC Sector Code, Ownership)
3. If you are a qualifying small enterprise, do you know which elements you must choose and that some elements are compulsory?
The proposed scorecard said qualifying small enterprises pick five elements, with at least one of ownership, management control or employment equity. Check the final code. (MAC Sector Code, QSE scorecard)
4. Do you use freelancers and production partners, and do you track their B-BBEE status for your supplier spend?
(MAC Sector Code, Enterprise and Supplier Development)
4. Evidence and reporting
1. Do you keep one evidence file per element each year, so a verifier or the sector council can check your claims?
(Sector code, verification)
Sources
Turn these gaps into tracked tasks
Assign owners and due dates, keep the evidence, and show your progress to clients and auditors.